UX Designer & Developer

Hi, I am Amrita.

I design user experiences that reduce friction in
complex workflows

Experience across enterprise and SaaS products, high-stakes workflows in financial systems.

Scroll down to explore my work and process.

Impact across my work

Measurable outcomes from designing complex workflows and systems

↓ 40%
Reduction in manual tracking time
via workflow simplification
↑ 2×
Faster lead follow-up
through structured workflows
↑ Improved
FD product discovery
by surfacing entry points in dashboard
↓ Reduced
Decision friction in financial workflows
via guided booking flow

Selected Work

Corporate internet banking dashboard overview
Corporate internet banking module detail
Corporate banking workflow interface
User flow from authentication to transaction
Legacy process replaced by product flow

ICICI Corporate Banking

  • Redesigned fixed deposit booking for enterprise banking to improve product discovery and reduce decision friction in high-stakes financial workflows
  • Designed approval workflows for multi-level authorization & decision-making.
  • Enabled cross-sell journeys such as overdraft against FD.
↑ Doubled

Fixed Deposit bookings

↑ Increased FD product discovery

by surfacing entry points in dashboard

↓ Reduced Decision friction

Simplified multi-step financial decision-making into a guided flow

↑ Cross-Sell Adoption

Enabled cross-sell (OD against FD)

Explore Case Study
CRM dashboard overview mockup
CRM dashboard detail screen
CRM interface mockup
CRM workflow snapshot
Spreadsheet workflow before the CRM

Home Mechanic CRM

  • Role: Solo Designer
  • Designed a CRM system from 0 to 1 to streamline lead management and improve follow-up efficiency.
↓ 40% reduction

In manual tracking time (based on workflow simplification)

↑ 2× faster lead follow-up

through structured workflows (via centralized lead system)

↑ Improved pipeline visibility

for better decision-making

Explore Case Study
Amrita Mallick
Hi, I am Amrita. 👋 I’m a UI/UX Designer bridging design systems with frontend engineering. I specialize in reducing cognitive load across complex enterprise and SaaS workflows to craft calm, high-performance digital experiences.
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Capabilities I’m Building

Blending design thinking with frontend execution to create production-ready, scalable user experiences.

Systems Thinking Designing for scale

  • Design systems architecture
  • Component-based UI logic
  • Scalable interaction patterns

UX Engineering Bridging the gap

  • Semantic HTML & Modern CSS
  • Fluid Responsive design
  • React & JS fundamentals

Product Thinking End-to-end execution

  • Comprehensive user journeys
  • Strategic problem framing
  • Fintech & enterprise workflows