Selected Work

Home Mechanic CRM

Role: Solo Designer
Designed a CRM system to streamline lead management and improve follow-up efficiency.

↓ 40%

Time on manual tracking

↑ 2x

Faster follow-up

+ Improved

Pipeline visibility

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Corporate internet banking dashboard overview

Corporate internet banking module detail

User flow from authentication to transaction

ICICI Corporate Banking

Designed to reduce cognitive load and enable faster, more confident financial decision-making for enterprise users
Designed approval workflows for multi-level authorization & decision-making.
Enabled cross-sell journeys such as overdraft against FD.

↑ Doubled

Fixed Deposit bookings

↑ Product Discoverability

Introduced direct Entry points for FD opening into dashboard for greater visibility

↓ Reduced Cognitive Load

Simplified multi-step financial decision-making into a guided flow

↑ Cross-Sell Adoption

Enabled cross-sell (OD against FD)

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Hi, I am Amrita. 👋 I’m a UI/UX Designer bridging design systems with frontend engineering. I specialize in reducing cognitive load across complex enterprise and SaaS workflows to craft calm, high-performance digital experiences.

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Capabilities I’m Building

Blending design thinking with frontend execution to create production-ready, scalable user experiences.

Systems Thinking Designing for scale

Design systems architecture
Component-based UI logic
Scalable interaction patterns

UX Engineering Bridging the gap

Semantic HTML & Modern CSS
Fluid Responsive design
React & JS fundamentals

Product Thinking End-to-end execution

Comprehensive user journeys
Strategic problem framing
Fintech & enterprise workflows

Hi, I am Amrita.

I design with clarity to reduce cognitive load in complex systems